Privacy Policy

Last updated: 20 June 2026 · Effective: 7 June 2026

Stay Albanian Riviera ("we", "our", "us") respects your privacy. This policy explains what personal data we collect, the legal basis for collecting it, how long we keep it, who we share it with and your rights under the EU General Data Protection Regulation (GDPR), the UK GDPR, the EU ePrivacy Directive and equivalent laws.

Short version. We don't collect anything until you click "Accept" on the cookie banner. If you reject cookies, we know literally nothing about you beyond the fact you visited and that you declined. If you accept, we use Google Analytics with anonymised IPs to understand which articles are useful, affiliate cookies so partners credit us when you book, and MailerLite to run our optional newsletter signup popup. The newsletter itself is a separate, explicit opt-in — you have to actively submit the form to subscribe. We never sell your data, never run retargeting ads, and you can change or withdraw your choice any time using "Cookie settings" in the footer.

1. Data controller

The data controller for this website is:

We act as both the controller and the processor for the limited data we hold ourselves. For data processed by third-party tools (analytics, affiliate networks, hosting), those providers act as independent controllers or joint controllers — see section 6.

2. EU representative (GDPR Article 27)

We are established outside the EU. The processing we carry out is occasional, does not include special categories of data on a large scale and is unlikely to result in a risk to the rights and freedoms of natural persons (Article 27(2)(a) GDPR). On that basis we are exempt from appointing an EU representative. If our processing changes such that this exemption no longer applies, we will appoint a representative and list their contact details here. EU residents can always contact us directly at the email above; we respond to all data subject requests within one month (Article 12(3)).

3. What personal data we collect

We collect personal data only after you give explicit consent via the cookie banner. Specifically:

If you reject cookies we store only the consent record itself (in your browser's localStorage, not on our servers) so the banner doesn't re-appear on every page load.

4. What we do not collect

5. Legal basis (GDPR Article 6)

Processing activityLegal basis
Loading analytics & affiliate cookiesConsent — Article 6(1)(a) GDPR + Article 5(3) ePrivacy Directive. You opt in via the banner.
Serving the website itself (security logs, consent storage)Legitimate interests — Article 6(1)(f) GDPR. Our legitimate interest is operating a secure, functional website. Balanced against your interests — no profiling, short retention, no sharing.
Replying to your emailLegitimate interests — Article 6(1)(f). To handle your enquiry.
Loading the MailerLite newsletter popup scriptConsent — Article 6(1)(a) GDPR + Article 5(3) ePrivacy. You opt in via the cookie banner before MailerLite is loaded.
Sending you newsletter emails after you submit the signup formConsent — Article 6(1)(a) GDPR. The form submission is your explicit, separate, granular opt-in to email marketing under Article 7. You can withdraw at any time via the unsubscribe link.

6. Recipients and third-party processors

We share data with the following processors and joint controllers:

RecipientPurposeLocationSafeguards
Google (Analytics 4)Anonymised analyticsUSA / globalEU–US Data Privacy Framework certified + Standard Contractual Clauses
CloudflareHosting, CDN, DDoS protectionUSA + EU edgeEU–US Data Privacy Framework + SCCs; EU edge servers serve most EU traffic
TravelpayoutsAffiliate aggregator: Booking.com (hotels), Localrent (car rental — primary partner), KiwiTaxi & GetTransfer (transfers), Tiqets (tickets), WayAway (flights)Cyprus / EUWithin EEA; no additional safeguards required
ViatorTour booking attributionUSASCCs
Discover Cars (reserved — no active links; superseded by Localrent)Car rental attribution — listed for transparency only; not currently used. All active car rental links on this site route to Localrent via Travelpayouts.Latvia / EUWithin EEA
Airalo, SafetyWing, Wise, HeymondoAffiliate attribution for travel servicesMixedSCCs / DPF where required — see each provider's policy
MailerLite (UAB MailerLite)Email newsletter delivery, signup popup, double opt-in confirmation, unsubscribe handlingLithuania (EU) / USA sub-processorsWithin EEA for primary processing; SCCs + DPF for any USA sub-processors. See MailerLite sub-processors.

We do not sell your personal data to anyone. We don't use it for AI training. We don't share it with data brokers.

7. International transfers

Some of the providers above (Google, Cloudflare, Viator, certain MailerLite sub-processors) process data in the United States. For those transfers we rely on either (a) the European Commission's EU–US Data Privacy Framework adequacy decision (10 July 2023) for DPF-certified providers, or (b) Standard Contractual Clauses (Decision 2021/914) for non-certified providers. You can request a copy of the relevant safeguards by emailing us.

8. Retention

9. Your rights (GDPR Articles 15–22)

If you're in the EU, EEA, UK or Switzerland, you have the right to:

To exercise any of these rights email contact@stayalbanianriviera.com. We respond within one month (extendable by two further months for complex requests, with notice) at no charge. We may ask you to confirm your identity if your request isn't tied to data we can match to you.

10. California, Virginia, Colorado & other US state residents

If you live in a US state with a comprehensive privacy law (California CCPA/CPRA, Virginia VCDPA, Colorado CPA, Connecticut, Utah, Texas, etc.), you have substantially the same rights listed above. We do not "sell" or "share" personal information in the way those laws define it. Contact us at the same email to exercise your rights.

11. Cookies

See our full Cookie Policy for a categorised list of every cookie and tracker on this site, who sets it, how long it lasts, and how to block it.

12. Changes to this policy

If we make material changes we'll update the "Last updated" date at the top, and where required by law we'll re-prompt for consent. Minor edits (typo fixes, link updates) won't trigger a re-prompt. The current version is always at this URL.

13. Questions

Email contact@stayalbanianriviera.com. We read everything and reply within a few working days.